Spring Concert Concept
One of the big events ASI hosts every year is Spring Concert where two featured artists perform for CSUF. Each graphic designer at ASI gets to create their own unique concept and ultimately one will be chosen as the look for Spring Concert. This was a great experience for me to work with hand lettering and branding for a huge project.
Feel free to slide through all the finished work in the slideshow below! Scroll down for more in depth detail about each step of the process.
Tools
Adobe Illustrator, Photoshop
Procreate
Date
Dec 2023
We worked on this project in stages. The first step was to create a logo and identity for Spring Concert. I wanted to use heavy block/blob lettering that would create a groovy feel. I also was inspired by illustrations where shapes overlap so I decided to use that in my lettering.
Exploration
Based off critique I got, I added more variation to the lettering in my logo and simplified the wave pattern. I also added splash elements to frame the logo so that in a black and white concept there is still an interesting flowing design.
Improvement
Here’s some process work of refining my logo. I experimented with color, shape, and different ways of including the wave pattern with splashes.
For this batch of designs, I created more elements to define the style and atmosphere of my Spring Concert concept. This included: a hero piece as both a display and social media post, and at least one additional promotional item.
Final Designs
Light-up Bracelets
Handfans
Tote Bag
Temporary Tattoos