North Italia Menu Redesign
For this project I took a pre-existing menu from a restaurant I have been to and then redesigned it. The North Italia menu was already fairly well designed, but I saw some things that could be improved. The restaurant is a higher end Italian chain that serves pizza, pasta, Italian entrees with a focus on fresh ingredients.
Tools
Adobe Illustrator
Date
Sept 2022
Issues with the original
My main problem with the original design is the format of listing the items and how everything on the page reads the same. I also wanted to bring in a little more color while maintaining the high end feel. One of the major changes I made was the composition; having every item listed as one line across the page decreases readability and makes the menu more overwhelming to look at.
The original menu
My solution!
I used a column structure to better divide up the space and help guide the eye across the page. This also helped section out the different divisions of food and made the menu more visually appealing. I also added a red minimalistic border to help eliminate blandness. One last change was I made the subheads slightly bigger to clarify the separation more clearly.
My redesign